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Organizational Network Analysis is the ultimate diagnostic tool for understanding the real functioning of large organizations  

RECOGNIZE OPINION LEADERS AND ACT ON CULTURAL BLENDING IN M&A 

Challenge

An energy company asked AVA to identify its internal opinion leaders. In this case, the issue was not an M&A operation, but the equally crucial cultural change involved in becoming a renewable energy company from being an oil business.

Insights

HOW4 identifies a set of pivotal actors, in this case to be engaged in the cultural change process. This allowed to:

 

  • Assess the “organizational power” of each employee;
  • Measure the potential influence every employee can exercise on its network
  • Identify the mediators, people particularly central in the communication flows

Actions

The company, together with AVA Team, decided to:

  • Track the attitude of the key influencers
  • Work with the influencers to disseminate positive messages about change throughout the organization
  • Readdress the negative attitude of some key actor immediately, before it becomes widespread